WBTi is the World Breastfeeding Trends initiative.

This report, launched 15 November 2016, shows how UK governments can help empower mothers to breastfeed for as long as they wish. It also scores countries on action taken to date. The assessment will be repeated in three years’ time to monitor progress.

This highly informative and important report is a great addition to your library. All profits will help WBTi UK in its work to have the recommendations taken up by policy makers. The report is also available free of charge as a PDF from http://ukbreastfeeding.org/wbtiuk2016 

A4 size. 72 pages, plus score cards for England, Northern Ireland, Scotland and Wales.

Copyright 2016.

UK postage and packing included.

Additional shipping for international orders will be calculated at the checkout based on your total order.

Further information:

Three out of five (63%) of UK mothers who had stopped breastfeeding by 6-8 months said they wanted to breastfeed for longer . The UK has the lowest breastfeeding rate at 12 months in the world and only 1% of babies are exclusively breastfed at 6 months. The action required by policy makers to help empower mothers to breastfeed for as long as they wish is set out in the WBTi UK report.

The WBTi UK Core Group consists of 18 organisations, including government agencies, health professional bodies and voluntary groups, which have gathered and assessed data in key areas. The report looks at gaps and successes across the UK, measured on an internationally agreed scale, and recommends the action governments can take to improve their country’s score - and empower mothers to breastfeed. 

The WBTi assessment is based on the Global Strategy for Infant and Young Child Feeding, adopted by the World Health Assembly with UK Government support. The WBTi protocol was developed by the International Baby Food Action Network (IBFAN). It assesses action in TEN policy and programme areas, including implementation of UNICEF’s Baby Friendly Hospital Initiative, regulation of marketing of breastmilk substitutes and health professional training. FIVE breastfeeding indicators complete the scoring for each country.